Anthony Stich discussing Hybrid Advice with Lloyd Layton at Advicent Innovation Summit

Hybrid Advice: Blurring the Roles of Client and Adviser

Anthony Stich is chief operating officer at Advicent Solutions, a leading provider of SaaS technology solutions for the financial services industry, servicing the world’s largest financial institutions.

It is customary to kick off the new year with a prediction column of sorts. Usually this column summarizes the last year’s technological advancements and industry influences that will arguably shape the future of our profession. Each year, just as sure as the seasons change, so shall I provide my thoughts on how advice delivery will evolve.

I would like to preface this column by pointing out one thing: it is difficult to elucidate a specific incident that will happen in 2018. Rather, my “prediction” will highlight the evolution that is already occurring: the role of the adviser and client will continue to blur, moving us further toward the world of “hybrid advice.” Hybrid advice is relatively new terminology that has begun to permeate the market. It is an interesting area of advice, sandwiched between our two current advice delivery models.

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Anthony Stich Departs MarketCounsel, Joins $5B RIA Moran Wealth Management

One year after joining MarketCounsel, the business and regulatory compliance consultancy to independent advisors, Anthony Stich has moved to Moran Wealth Management, a Naples, Fla.-based registered investment advisor with more than $5 billion in assets under management.

Stich, who was executive managing director at MarketCounsel, will serve as Moran’s chief marketing officer, overseeing the expansion of its digital marketing efforts and reach across new platforms and audiences, according to a statement. He connected with Moran via MarketCounsel, which has the RIA as a client.