Stich, the former chief operating officer of NaviPlan, will join as chief revenue officer; Velugula, former tech executive at UBS and AQR, will head up technology for the new custodian.
Entrustody, a self-described “digital-first custodian and technology company empowering experiences for advisors and their clients,” has added years of fintech experience to its executive team with the hiring of both Anthony Stich and Kumar Velugula.
Entrustody CEO and founder Patrick Moeller said Monday that he has been “very selective” in choosing the platform’s leadership team during the two years since its founding. “After networking and discussing various approaches to who we need to take this business to the next level, it became abundantly clear that Tony and Kumar were the right fit,” he said.
Stich brings more than 15 years of experience in financial services, most recently as chief operating officer at NaviPlan by Advicent, where he focused on sales, marketing and customer experiences across North America. Stich left that role after Advicent was bought by InvestCloud in 2021. In his role as chief revenue officer for Entrustody, he will lead the sales, marketing and product efforts for the entire custody/tech platform.
