I'm Anthony Stich but you can call me Mr. Purple (or Tony)

People told me I should build a website so the whole world will know what I’m up to. I find it hard to believe people are that interested in me, but I suppose at least my kids will think it’s cool.

Who is this Tony guy and what’s up with purple?

Above everything, I’m a happily married father of five beautiful children. I was born and raised in Wisconsin and prefer the typical Wisconsin things like beer, cheese, Supper Clubs, and Fish Fries during Lent. I also enjoy Wisconsin sports like bowling, poker, and archery. But Midwest winters? Hard pass. You’ll find me in Florida.

As for me professionally? I have been around the financial services space for nearly 20 years, driven by a passion to do right by those wishing to improve their lives financially. This motivation will keep me in the FinTech space until I retire (if that’s possible with five kids). Oh yeah… the whole Mr. Purple thing. The nickname is a long story dating back to 2015, and now it’s my thing – which I’m totally okay with. Let’s sit down, have an Old Fashioned, and I’ll give you the whole story.

Where you have seen me most recently

Invited to present at the inaugural Advzyon User Conference (2024) in Phoenix, I joined on a mainstage panel to discuss how advisors can “Create a Shockingly Good User Experience.” Following this, I hopped off the stage and sat down with Shannon Rosic of Wealthmanagement.com to discuss this very subject. Let’s just say that creating a good user experience is more than just providing a nice client portal. Let’s see if you agree.

Tony is an industry speaker, consultant, trusted advisor, and active investor that specializes in GTM strategies—with a heavy emphasis on marketing—for financial services firms, RIAs, and FinTech companies.

He has been invited to present or speak on various topics including Branding, Authenticity, Demand Generation, Social Media, Modern Marketing Strategies, and GTM execution at the most prestigious industry events including FPA National, MarketCounsel Summit, Jolt!, CFP Board Conference, Fearless Investing Summit, T3 Technology Conference, Wealth/Stack, Advyzon User Conference, and many others. He commonly makes appearances on podcasts, webinars, and video broadcasts as well.

Published in numerous global outlets including Journal of Financial Planning, Investopedia, Wealthmanagement.com, ThinkAdvisor, and bobsguide as well as being featured on Reuters, FinTech TV, Financial Advisor IQ, Asset TV, Advisorpedia, and InvestmentNews, Stich is an award-winning Marketing thought leader in the FinTech space, providing compelling statistics, a thought-provoking perspective, and much-needed humor to a rapidly-evolving industry.

Some people say I get around

Only God knows why I have been published, broadcasted, and quoted in some of the most well-respected publications within our industry.

Catch me on camera, stage, and podcast

For some still undetermined reason, I am invited to speak on a variety of topics on stage, in front of a camera, and via podcast. If you are just as curious as to why as I am, click on the play button.

Nearly 20 years of experience

Don’t blink or you’ll be looking back at the last two decades. I still think we’ve just exited the 90s!

Executive Managing Director
2024 to present

MarketCounsel is a business and regulatory compliance consulting firm to some of the country’s preeminent entrepreneurial investment advisers. From the startup of an investment advisor through its RIA Incubator program to the outsourced compliance capabilities of the RIA Institute for Compliance Management, MarketCounsel’s platform consistently delivers extraordinary service and trusted counsel throughout an adviser’s lifecycle, whether they are small advisors or they have billions of dollars under management.

Chief Revenue Officer
2022 to 2024

Lead the Sales, Marketing, and Product Strategy at Entrustody during the stealth-mode development of a next-generation custodial platform for the RIA market. 

Sales & Marketing Executive
2021-2022

Facilitated the strategic acquisition of Advicent (NaviPlan) by InvestCloud and assisted with the transition and merger of the two companies.

Chief Operating Officer
2015-2021

I was honored to lead the global Sales, Marketing, Professional Services, Customer Success, and Support teams for NaviPlan, Financial Profiles, and Figlo.

Deep Enterprise-Level Experience
2005-2015

Prior to moving into the software side of our industry, I spent the first 10 years of my career with both regional and national financial services firms, leading the marketing and GTM functions in the following roles:

  • AIG VALIC – Marketing (North American 403(b) provider)
  • Guaranty Bank – Marketing (national bank & consumer lender)
  • Bank Mutual – Marketing (regional full-service bank)

Stay In Touch

Maybe one day I’ll build up the energy to write a blog, shoot a vlog, or dabble in podcasting (again). If that ever happens and you love mediocrity, drop your email in the box below.

Scroll to Top